Many Body Theory

So some of the more sophisticated internet marketers and affiliates that I know use some sort of basic rules based bidding to decide whether a keyword should be bid up, down or paused. Some even apply similar principles to ads/landing pages to decide whether they need to pause something.

Wouldn’t it be great to do something that wasn’t rules based? Something that would work for nearly every industry out of the box and can adapt to changes in your website?

My topic (I think I”m given about 10 - 15 minutes?) is about multivariate landing pages and testing. I’ll go into details and show how you can predict landing page conversion rates (yes, wake up every morning and already know how much money you will make) and determine whether something will back out (I don’t care if I get 1,000 new users for $0.01/each if none of the pay me money) — oh and by the way, you’ll be able to apply all of this to your keywords and the rest of your marketing strategy (yes, I said it!)

Register now for SMX London (http://searchmarketingexpo.com/london)

This entry was posted by Nicholas Abramovic on Tuesday, May 5th, 2009 at 5:04 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a thought provoking comment, or trackback from your own site.