How to Add New Tracking when Your (or Client’s) Dev Team Says No
During SMX London there was a great question that was asked to my panel. The question was “How to you deal with clients who’s developers are against always dropping your pixels in when you need to add new analytics?”
This was a really great question. Lately, I have been working at Zoosk so I have not had this problem but did manage to think of an answer (one that I wish I thought of having to deal with the same problem).
My suggestion: use a 1×1 pixel iframe.
I have found that when dealing with clients that it is easiest to have their developers drop in any pixels that you want when they first get signed. If you ask them to drop in an iframe that loads some page from one of your servers, you can drop in any javascript pixels that you wish on that page and not have to go to the developers. What is also great about this, is that you never have to worry about load time - the developers will never have to complain that your pixels are causing the page to load because it is locked away in an iframe and you won’t have to worry about distracting the user experience with the size of it being 1 pixel by 1 pixel.
So next time you take on a client, or if you are an in-house internet marketer — try to get the developers to drop in a 1×1 iframe pixel that loads a page on a server that you control and allow you to drop in any javascript pixels that you want to fire without always having to ask permission from the dev team.
