Down to Earth — You Look Familiar

Just before leaving London I wanted to pass along a screenshot to a colleague of an ad we are running in the US for an online dating term — found two great text ads on Google sponsored search that were literally one on top of each other and were so amazing… they deserved a blog post.

Below is a screenshot and some comments (gotta love Microsoft Paint!)

Note: DowntoEarth.com was Match.com’s (and parent company IAC) response to PlentyofFish.com (the world’s #1 free dating site)

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