How Large Are Your AdWords Accounts?
How large are your AdWords accounts? Do you answer in…
- Number of Keywords
- Monthly or Annual Spend
- Revenue Generated
- Profit versus Other Channels
- Other
Do the number of keywords that you’ve uploaded really matter? What about spend (monthly or lifetime of the account)? How about the total revenue search marketing generates for you? Or do you compare the profit search marketing generates over your other marketing channels?
You’ll notice that “ROI-focused” agencies will talk only about three things - they will brag about their client list, show off the total spend across all their accounts, or bring up the millions of keywords that they use… so much for being focusing on your returns!
