Six Weapons of Influence: Consistency
This is part one of a six part series where I will follow-up with the initial post covering all of the six weapons of influence by Dr Robert Cialdini. Unlike the book, Influence: The Psychology of Persuasion, these posts will not maintain the same order as they are mentioned in Cialdini’s book and will be refocused specifically for affiliate marketers in mind.
Offer Spotlight: Cosmetyn from Clickbooth
In this offer we see a short form at the top right corner that lets the user admit that they are looking to remove their stretch marks. By making a person take a stand they will feel pressure to commit and continue filling out the form.
Unlike politicians, the average person does not like being inconsistent. Being inconsistent is a sign of weakness and our egos will counterbalance this weakness. Many times a person will stick to their guns even after knowing they made a mistake just to remain consistent.
Remember to always try to get your users to commit to a decision. With websites and forms it is difficult to get our users to call you up and admit they have a problem but by filling out a short form our users have taken a stand and will stick to their initial decisions.
Tip to Becoming a Super Affiliate: If you have a landing page setup where you have multiple “self improvement” offers available — get your users to admit they are looking to become healthier and more attractive. Have a form where they can write a short paragraph of “goals” that they would like to change after asking them if they are looking to remove embarrassing stretch marks and have whiter teeth. Once you are able to get your users committed to this mindset of bettering themselves, you can display offers from a wide range of campaigns available from Clickbooth!
Disclaimer: Remember never to use this tactic to deceive or “trick” your users.
Offer Details: If you are looking to promote this offer you can find it exclusively on Clickbooth - one of the top affiliate networks on the web. The offer pays $35.00 with a network EPC of $1.39. One of the great things about running this offer through Clickbooth is that you can place your pixels on the confirmation page for affiliates interested in running search traffic. Join Clickbooth and start making more money online.
