Facebook Doesn’t Let You Target Gays in France

So some legal issues in France has occurred where you can no longer create ads targeted for gays and lesbians through Facebook self-serve. The same goes for straight people, too.

This is interesting because normally you would want a picture of a guy for gay men and a picture of a woman for straight men… Now you can no longer make this distinction.

It will be interesting to see how this affects click-through-rates on dating campaigns in France and whether this will spread to other countries as well.

This entry was posted by Nicholas Abramovic on Friday, August 14th, 2009 at 10:43 am and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a thought provoking comment, or trackback from your own site.

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One Response to “Facebook Doesn’t Let You Target Gays in France”

  1. Chicago Bears Says:
    August 14th, 2009 at 6:35 pm

    Definitely going to pull down click through for those groups that you cannot target.

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