Many Body Theory

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One of the most popular affiliate offers to run is dating. Everyone is running dating offers on Facebook and its only getting more and more difficult to keep ads alive unlike the past when Facebook Ads was the Wild West.

With singles on Facebook literally getting spammed by dating ads many have decided to remove their “single” setting to avoid the bombardment of ads. This only makes it more difficult for affiliates to promote the same offers… what can you do to make your ad stand out from the crowd?

One of the underutilized features of Facebook self-serve is keyword targeting. Keywords in Facebook are not like Google and Yahoo. Creating a keyword-driven campaign on Google would mean collecting a list of terms such as “dating” and “dating site”… In Facebook it is different: keywords are a combination of groups a user is part in, applications that the user might use, or words that are contained with the user’s profile. What kind of keywords would you use for targeting singles on Facebook?

A popular dating application is Zoosk. By utilizing keyword targeting and having “zoosk” as a keyword, your ad can be shown exclusively to users who have added the Zoosk dating application or a member of its fan page. This is extremely useful as you know the Facebook user is already a member of one dating site, meaning it is likely that they will join another site. What are other keywords to use? Here’s only a short list: areyouinterested, datepad, datehookup, hot or not, zoosk

Above you can see a screenshot taken from an actual Facebook account using dozens of Facebook applications, groups and pages of which users are engaged in online dating. Think of the creativity you can use in your ad headline when you know what application a user has already added to their profile, such as the ad below:

These ads are gaining huge ROI. Depending on the offer you decide to run, I’ve seen conversion rates of up to 30% and with the high CTR calling out whether a user is an online dating you’re only paying pennies a click if you decide to use CPM bidding.

This entry was posted by Nicholas Abramovic on Monday, May 3rd, 2010 at 5:36 pm and is filed under Affiliate Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a thought provoking comment, or trackback from your own site.