How to create a dating ad on Facebook for insane ROI
One of the most popular affiliate offers to run is dating. Everyone is running dating offers on Facebook and its only getting more and more difficult to keep ads alive unlike the past when Facebook Ads was the Wild West.
With singles on Facebook literally getting spammed by dating ads many have decided to remove their “single” setting to avoid the bombardment of ads. This only makes it more difficult for affiliates to promote the same offers… what can you do to make your ad stand out from the crowd?
One of the underutilized features of Facebook self-serve is keyword targeting. Keywords in Facebook are not like Google and Yahoo. Creating a keyword-driven campaign on Google would mean collecting a list of terms such as “dating” and “dating site”… In Facebook it is different: keywords are a combination of groups a user is part in, applications that the user might use, or words that are contained with the user’s profile. What kind of keywords would you use for targeting singles on Facebook?
A popular dating application is Zoosk. By utilizing keyword targeting and having “zoosk” as a keyword, your ad can be shown exclusively to users who have added the Zoosk dating application or a member of its fan page. This is extremely useful as you know the Facebook user is already a member of one dating site, meaning it is likely that they will join another site. What are other keywords to use? Here’s only a short list: areyouinterested, datepad, datehookup, hot or not, zoosk
Above you can see a screenshot taken from an actual Facebook account using dozens of Facebook applications, groups and pages of which users are engaged in online dating. Think of the creativity you can use in your ad headline when you know what application a user has already added to their profile, such as the ad below:
These ads are gaining huge ROI. Depending on the offer you decide to run, I’ve seen conversion rates of up to 30% and with the high CTR calling out whether a user is an online dating you’re only paying pennies a click if you decide to use CPM bidding.
Update – I guess people decided to copy this and it ended up getting noticed by Zoosk
May 3rd, 2010 at 9:31 pm
Awesome.
May 4th, 2010 at 4:57 am
Great tip.
It’s not often that people give out this kind of information. Most guys just rather keep it to themselves because they’re afraid of the competition.
Thanks!
May 4th, 2010 at 7:21 am
Hope those weren’t your money keywords, they are about to be bombed
May 4th, 2010 at 3:21 pm
hey, thanks for outing that!
May 5th, 2010 at 6:19 am
Excellent tips. You’ve probably shot yourself in the foot by getting a bunch of readers taking the concept word for word and jacking it. But it reaches far beyond just the dating niche!
May 5th, 2010 at 7:11 am
Nah its no big deal. If they use it, awesome.
May 5th, 2010 at 10:25 pm
Nick still killing dating… love it hahaha keep up the good work
July 12th, 2010 at 12:53 am
Hopefully it’s not that crowded.. but it is a good niche =)
August 30th, 2010 at 5:36 am
Do you have any idea how much I’d need to bid to get visitors from facebook ads to my dating site? I see the minimum bid is theoriticallc 1c but will I get any visitors at all visitors for this little?
January 30th, 2011 at 12:50 pm
Do you normally use your personal Facebook account or just create a fake one and of course you would need to find a lot of friends. But anyway I would not want to do this on my actual facebook so how do you avoid that since I am new to the Facebook world.
April 14th, 2011 at 8:10 pm
NO way those ads would get approved now a days. Facebook is so f*cking picky when it comes to accepting ANY ad that is even slightly sexy (i.e excessive skin and big boobs like that). It would be cool if you updated this article for current facebook policies