Many Body Theory

Run this with Eagle Web Assets to get paid

One of the most popular affiliate offers to run is dating. Everyone is running dating offers on Facebook and its only getting more and more difficult to keep ads alive unlike the past when Facebook Ads was the Wild West.

With singles on Facebook literally getting spammed by dating ads many have decided to remove their “single” setting to avoid the bombardment of ads. This only makes it more difficult for affiliates to promote the same offers… what can you do to make your ad stand out from the crowd?

One of the underutilized features of Facebook self-serve is keyword targeting. Keywords in Facebook are not like Google and Yahoo. Creating a keyword-driven campaign on Google would mean collecting a list of terms such as “dating” and “dating site”… In Facebook it is different: keywords are a combination of groups a user is part in, applications that the user might use, or words that are contained with the user’s profile. What kind of keywords would you use for targeting singles on Facebook?

A popular dating application is Zoosk. By utilizing keyword targeting and having “zoosk” as a keyword, your ad can be shown exclusively to users who have added the Zoosk dating application or a member of its fan page. This is extremely useful as you know the Facebook user is already a member of one dating site, meaning it is likely that they will join another site. What are other keywords to use? Here’s only a short list: areyouinterested, datepad, datehookup, hot or not, zoosk

Above you can see a screenshot taken from an actual Facebook account using dozens of Facebook applications, groups and pages of which users are engaged in online dating. Think of the creativity you can use in your ad headline when you know what application a user has already added to their profile, such as the ad below:

These ads are gaining huge ROI. Depending on the offer you decide to run, I’ve seen conversion rates of up to 30% and with the high CTR calling out whether a user is an online dating you’re only paying pennies a click if you decide to use CPM bidding.

Seen these lately? Facebook is now letting weight-loss rebills to appear on their homepage.

I’ve spoken to one of the directors at Facebook and apparently rebills/weight-loss has never officially been banned. Facebook has just banned flogs and rebills where its not clear to the user that they will be billed ridiculous amounts of money (below the fold disclaimers, 6pt font text, etc.)

If you ask me, Facebook is just trying to boost revenues since its the end of the quarter…

Okay… so I just found out that I was not supposed to talk about a private beta that I am involved in. I thought I was allowed to talk about it but found out I couldn’t.

Sorry about that.

Ok, so Robert Cialdini is the keynote speaker at Affiliate Summit West 2010.

This is pretty exciting because I’ve written blog articles about his teachings and how they can be applied to affiliate marketing.

Previous posts:

6 Weapons of Influence

Six Weapons of Influence: Consistency

Affiliate Summit’s bio of Cialdini

Is it just me or does my voice on video make me sound like a 13 year old who hasn’t hit puberty yet?

You check it out and let me know your thoughts.

http://blog.clickbooth.com/2009/08/recap-of-affiliate-summit-east-2009/

Either way, thanks again Eric for having me in the video. I’ll try to post a more appropriate follow-up from ASE 2009 over the weekend.

So some legal issues in France has occurred where you can no longer create ads targeted for gays and lesbians through Facebook self-serve. The same goes for straight people, too.

This is interesting because normally you would want a picture of a guy for gay men and a picture of a woman for straight men… Now you can no longer make this distinction.

It will be interesting to see how this affects click-through-rates on dating campaigns in France and whether this will spread to other countries as well.

I will be in NYC from August 7th to 11th

Let me know if you want to meet up.

Zoosk is launching more offers with Neverblue!

Our Facebook Datecard offer is being made available for France, Canada, Italy, Greece and Spain

Zoosk.com is now accepting traffic from Spain

Talk to your Neverblue AM about generating revenue with the highest paying dating offers available.

Existing offers include:

Zoosk.com in US, UK, France, Denmark, Germany and Sweden

Facebook Datecard in US, UK, Australia and New Zealand

So we are launching (tomorrow) with Azoogle a new Facebook Datecard affiliate offer for US traffic. This is already available with Neverblue but if I’m not mistaken there is a waiting list to jump on this offer.

Affiliates will send users to our Facebook application and fill out the first page of their basic userprofile (datecard) which contains their name, email, gender… all the basic information of your dating profile.

The EPCs here are insane compared to our competitors so contact your affiliate managers for more details about getting on this offer.

I am also running this offer with a few affiliates directly and they have been making bank off of this as well (they are also getting the same payouts as affiliate networks).

Every day affiliates are asking what the next “big thing” is going to be. This is it.

Zoosk (the largest social online dating site) has been running affiliate traffic with Neverblue for a few weeks now and I have been pretty impressed. They are definitely a great network to run with if you are an advertiser.

After letting Neverblue run our France, Denmark and Sweden Zoosk.com offers and our Facebook Datecard offers… we finally opened up the US for them.  I’ll be constantly refreshing my stats as we start to see traffic come in and more revenue for Zoosk, Neverblue and the awesome publishers running the offer.