Facebook Attacks SocialHour and SocialReach
Tuesday, June 9th, 2009SocialHour and SocialReach are two ad networks where Facebook and MySpace application owners can just add an iframe and get paid on a CPM while SocialHour and SocialReach bank off of running CPA offers from affiliate networks.
Facebook is now attacking these networks and forcing them to swap out their offers and run less-competitive ads. Attached is an email that SocialHour sent to all of their publishers:
Monday, June 8th, 2009
Facebook Publishers:
Due to circumstances beyond our control we are being forced to temporarily pause our advertisements on the Facebook platform.
Please remove our ad tags from all of your Facebook applications by 9pm PST tonight.
We apologize for the short notice however this is beyond our control and we hope to continue Facebook operations again in the near future.
Note: We will still be accepting traffic from all other sites.
–
Phillip H
Director of Sales & Business Development
SocialReach, LP
I am on the side of SocialHour, SocialReach the other ad networks and any application that is running offers on their own. So what that people are stupid enough to click on an ad that says “Someone has a crush on you” and think if they give a website their cellphone number that they will find out who their true love is.
Second — Facebook, seriously? Is this really about the ads or is this because you know SocialHour does a better job monetizing traffic than you do? I remember going into Facebook and meeting with their team to talk about monetization — everyone there is clueless. I laid out the framework on what to do and they still can’t get it right.
Third — the Self-Service Ads go back and forth every week on whether they should allow ringtones and weightloss ads to show — I am not going to hold my breath on the application network standing ground given Facebook’s history.

