Search Marketing Articles

Ignighter Must Mean “Dead Pages”

Friday, March 25th, 2011

Ignighter has gone through a lot of changes with their site, from trying something original, to copying SinglesNet to now focusing on India (6 positions in India)… the least they can do is redirect popular pages properly.

If you search for Ignighter.com on Google you’ll find top results that now just go to “404 - Does not exist” pages.

Firefox - Not Feelin’ Lucky

Wednesday, March 23rd, 2011

Noticed something interesting today on Google’s Firefox page — there is just “Search” and not “I’m Feeling Lucky”

Is this new? If you go to Google.com directly the “I’m Feeling Lucky” is still there…

Bing Wants to Know if You Bookmarked Them

Thursday, March 10th, 2011

It looks like the product manager in-charge of bing.com likes knowing how many users bookmark Bing. Super-smart. As a consultant I’ve suggested some variation of this to nearly all of my clients…

One thing about tracking if someone has bookmarked your website is that you need a seperate URL. One could measure referring URLs that are blank/null but that is not 100% because not all browsers forward the referring url (and users may type the URL directly in their browser chrome).

Good job, Bing!

SpeedDate steals Zoosk payment page… Zoosk counters by stealing their profile layout

Monday, January 31st, 2011

Disclaimer: I ran acquisition at Zoosk and later consulted for SpeedDate

Over a year ago SpeedDate ripped the Zoosk payment page and later took it down after getting a nasty letter from the CEO. Now it appears Zoosk has taken some major inspiration from SpeedDate’s latest design.

I was on Facebook the other day and noticed an update from one of Zoosk’s engineers about a recent design. To my surprise it looked really familiar… then it hit me, it was a rip of SpeedDate’s profile layout.

I haven’t heard many good things about the company lately.

I’ve had off-the-record conversations with a few VCs that were pitched by Zoosk to raise up to another 50M in funding without positive feedback. Word on the street is that while revenue grew in 2010, many of Zoosk’s marketing efforts were not profitable for most of the year.

Obviously I don’t have access to the day-to-day numbers anymore but from what I’ve heard it all seems to add up. Zoosk is no longer the leader in the Facebook application space, does very little direct marketing and I haven’t seen Zoosk launch a landing page test since I left the company in 2009.

Google Hiding Paid Ads with Local Searches

Saturday, January 15th, 2011

For localized searches Google throws up a map on the right hand column above the paid listings now. Not sure when this came out but when you scroll down the map follows you and hovers over the paid ads.

Screen shot attached. Click on the image for a larger version.

This would seem to make ads a lot less effective if they are not in the first or second position. I wonder what this is doing to the click-through-rates of the ads and how it is effecting overall CPCs?

Download the New Yahoo Search Marketing Editor

Thursday, October 22nd, 2009

You need to have Adobe Air installed in order to download the new Yahoo Search Marketing Editor.

Download YSM Editor

Anyone Else Get the Yahoo Class Action Lawsuit Email?

Tuesday, October 13th, 2009

Did anyone else get this email from Yahoo?

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New Google Bid Simulator

Monday, July 27th, 2009

Google AdWords now estimates how many clicks/impressions your keywords will receive based off of the recent 7 day data if you increase/decrease your max cpc bids.

Search Engine Land Guest Post: Automated Keyword Bidding Means Money Sink

Monday, July 6th, 2009

A post that was originally written for manybodytheory.com has been instead posted on Search Engine Land.

You can read the article here: http://searchengineland.com/automated-keyword-bidding-more-like-automated-money-sink-21569

Adwords Banning “Google Cash” Accounts

Friday, July 3rd, 2009

So word on the street is that affiliates running Google Grants, Google Cash, etc are getting permanently banned from advertising on AdWords.

I’m not sure how Google is going to enforce the permanement ban… What I imagine is they will put a block on your name and address on file (since they can’t ban any future John Smiths… but can ban John Smith who lives on First Street in Chicago)… I’m sure if Google is going through with the ban that your credit card number will also get blacklisted from AdWords as well.