Upcoming Presentations
2009 Presentations:
SMX London | New Connaught Rooms, London UK
May 18th - “Multivariate Testing and Landing Pages”
My presentation covered understanding user behavior, building a proper testing environment, and identifying which data-points you need to analyze when looking at your results and determining which test is the top performing for your end-goals.
July 2nd - “Adgroup Management”
July 3rd - will be a moderator for Day 2 of SMX Singapore
My presentation on Adgroup Management will cover two main items: how to pick the keywords to go into their appropriate adgroups (Adgroup Cohesion) and how to form your adgroups around campaigns. During this presentation I intend to use dual-screens and show a live example of building out an account from scratch.
