[note - this has been in my "draft" section for almost a year but for some reason never clicked "publish" until now]
Want to know a great source of traffic for offers such as GameVance and iWon? Well signup for Mochi Media. I never hear people talk about this traffic source. It’s so straight forward: self-serve platform, targeting gaming users, low budget requirements.
Ignighter has gone through a lot of changes with their site, from trying something original, to copying SinglesNet to now focusing on India (6 positions in India)… the least they can do is redirect popular pages properly.
If you search for Ignighter.com on Google you’ll find top results that now just go to “404 - Does not exist” pages.
It looks like someone at Facebook checked out what Bing is doing and is asking users to bookmark a certain url: http://www.facebook.com/home.php?ref=hp
It looks like the product manager in-charge of bing.com likes knowing how many users bookmark Bing. Super-smart. As a consultant I’ve suggested some variation of this to nearly all of my clients…
One thing about tracking if someone has bookmarked your website is that you need a seperate URL. One could measure referring URLs that are blank/null but that is not 100% because not all browsers forward the referring url (and users may type the URL directly in their browser chrome).
Facebook recently released a new version of Photos. One interesting thing is there is only on ad per page (versus four). This could be good for advertisers as there as less ads to compete with. The only problem I see is that ads have gone from the right hand column to the right hand corner (at the bottom) of the page.
Match.com recently acquried free online dating site OkCupid for 50M in cash plus additional earn-out bonuses. Rumor is that OkCupid was only making 4M-5M a year which means that they were acquired for over 10x their revenue… not too bad.
To my knowledge this is the largest evaluation Match.com has ever given a company upon acquisition (I heard SinglesNet and People Media were between 1x-3x multiples).
Looks like Facebook recently made the ads interface wider, kind of useful I guess. When you upgrade there is a two-step on-boarding process…
What is really cool is the featured stories opening up for everyone. Essentially homepage exposure bought via self-serve. This will make advertisers want to promote their pages/apps even more than their off-site landing pages. More info at IF - http://www.insidefacebook.com/2011/02/08/sponsored-stories-self-serve/
